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PPC Marketing –
Is It Dying Out?
Author: kabirbedi
PPC or Pay Per Click has been an extremely popular advertising and
marketing phenomena on the World Wide Web. However, with the advent of
search engine optimization and more recently, social media optimization,
PPC has taken a back seat (at least as far as business preferences go).
But is PPC really dead?
PPC has a range of advantages for online businesses. Let us find out why
and how it is a timeless process:
Instant Results
PPC ad campaigns give you immediate online presence. Unlike SEO, which
takes time to build your online credibility and deliver results after a
long time, PPC ads are ready to go the moment you launch them. As soon
as the PPC ad goes live, you can expect people to click through and come
to your website. And you only need to pay for the number of visitors who
come in.
Quick Processing
PPC ads can be designed and processed in a matter of hours. While SEO
strategy needs quality time and dedication and even more time to get
started with, PPC ads can be started immediately for a new website.
Faster Return-on-Investments
Unlike SEO that takes time to be effective and bring in any revenue as
such, PPC marketing can deliver quicker revenue. This is because the
moment a PPC ad goes live, you can expect visitors to pour in and drive
in some sales value to your business. As a result you get quicker (and
better) ROI for your marketing investments.
Seasonal Promotions
PPC ads are the best bet for any seasonal promotions for your products
and services. Instead of preparing a SEO strategy well beforehand, that
might only be fruitful for a specific time and then render useless, its
better to create a PPC ad campaign that you can launch during the season
and then pull off once it passes its life cycle.
Test Drives
If you just want to test the markets and see the responses of audiences
towards any new products or services that you launch, PPC marketing is
the best way to go. Without spending a massive budget on optimizing the
same for search engines, you can quickly set up a PPC ad and see how
many people are interested in the same and how the markets react to it.
If it goes well, good. And if t doesn't, you can simply pull it off. You
can also use this to test the effectiveness of any new marketing
strategy that you have or any changes to your website design.
Easy Feedback
With PPC you can expect instant feedback from your target audiences
according to which you can evaluate your business strategy and make
necessary changes (if at all they are required).
Better Visibility
PPC provides for better visibility in multiple channels such as search
engines, content sites, mobile phones and so on. The result of PPC ads
are visible beyond just the search results and gives you control over
placement on SERPs and better control over landing pages and marketing
message.
Kabir Bedi is a senior web consultant at
LeXolution IT Services, a web development company based in India. With
over 10 years of experience in the website design & development services
industry, he advises clients to market their businesses effectively on
the world wide web.
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